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I Can’t Believe It’s Not Butter!®

I Can’t Believe It’s Not Butter!®

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A Story Worth
Spreading








A Beautifully
Simple Philosophy

Want to know our secret? Our spreads taste so good because we use simple ingredients such as a blend of plant-based oils, purified water, and a pinch of salt (we’re terrible at keeping secrets!) The result is a spread so rich and creamy you won’t believe it’s better for you too. It’s that simple. Spread it on your morning toast, sauté with it in your veggie stir-fry, or mix it into your chocolate chip brownie batter. Is anyone else getting hungry?





But Where Does the Unbelievable Taste Come From?

Glad you asked! Our spreads’ deliciousness comes straight from the source – real plant-based oils such as soybean oil. (Wait a second, my spread starts out as plants?!) YES! And our soybeans don’t just come from anywhere, they come from American farms.

  • No Artificial Preservatives
  • No Artificial Flavors
  • No Partially Hydrogenated Oils
  • Gluten-free
  • Cholesterol-free
  • 0g trans fat per serving
  • Made with vegetable oils that contain good fats
  • Good source of Omega-3 ALA

Okay, Let’s Eat

So there you have it. We start with simple ingredients from American farms. The result is the delicious, rich and creamy unbelievable taste you love. And with 0g trans fat per serving, no cholesterol and no partially hydrogenated vegetable oils, you know that taste is rooted in goodness.

Less is indeed way, way more.

* Contains 295 mg of omega-3 ALA per serving (18% of the 1.6g daily value)

We Choose Our Ingredients Carefully

Each oil is selected for their unique qualities in making our products creamy, spreadable and delicious as well as delivering nutritional benefits.

Our ingredients Our ingredients
View Our Ingredients

Environmental Impact

Environmental Impact

Unbelievable Products

Unbelievable taste in spread, spray, and stick forms.

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Pure Blends
I Can't Believe It's Not Butter

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