FAQs

Take note, I Can’t Believe It’s Not Butter! is not margarine. Margarine has a standard identity established by the FDA and must contain at least 80% fat. I Can’t Believe It’s Not Butter! products contain less than 80% fat and are, therefore, not classified as margarine.

The delectable flavors and creaminess of I Can’t Believe It’s Not Butter! spreads, Spray, and Baking Sticks may remind you of butter, but it’s in fact not butter. 



Whereas dairy butter is made almost exclusively from cream, I Can’t Believe It’s Not Butter! uses a blend of plant-based oils, water and other simple ingredients to deliver a deliciously buttery taste. As we explore on this page, our Original Spread contains 2 grams of saturated fat and 60 calories per 1-tablespoon serving, compared to dairy butter which contains 7 grams of saturated fat and 100 calories per 1-tablespoon serving. (Dairy butter nutrition values come from the U.S Department of Agriculture, Agricultural Research Service, FoodData Central.)

Nope. All of our delicious products – including buttery spreads, sticks and sprays have no added partially hydrogenated oils (the major source of artificial trans fat) and contain 0g trans fat per serving. Check out the complete nutrition facts on each of our Product pages.

Nope. We don’t add partially hydrogenated oils to any of our products and so our products contain 0g trans fat per serving. Complete nutrition facts for all I Can’t Believe It’s Not Butter! products are located on each Product page.

I Can’t Believe It’s Not Butter! spreads contain 0mg cholesterol per serving. Phew!

I Can’t Believe It’s Not Butter! spreads and sticks are made from plant-based oils and are a source of good fats, such as being a good source of Omega-3 ALA*. Our buttery spreads are one good way for people to include good fats in their diet, similar to the good fats in avocados, almonds, and walnuts.

Recommendations from leading health authorities including the Dietary Guidelines for Americans and the American Heart Association suggest replacing butter with buttery spreads that contain no trans fat per serving and are made with no partially hydrogenated vegetable oils (PHVO). *l Can't Believe It's Not Butter!' Original spread contains 295mg of omega-3 ALA per serving (18% of the 1.6g daily value). See Product pages for details on each Product.

Soybean oil. Sourced right here in the United States. There is also a small amount of palm and palm kernel oils in there as well to ensure the spread has the texture and consistency our consumers love.

To deliver a smooth and creamy texture, of course! I Can't Believe It's Not Butter! practically melts in your mouth, thanks to a small amount of palm and palm kernel oils blended with other plant-based oils. I Can't Believe It's Not Butter! limits the use of palm and palm kernel oils so that we can offer buttery spreads with relatively lower levels of saturated fat than butter.

See our Product pages for details. We source sustainable palm oil, too. We were a proud member of the Roundtable on Sustainable Palm Oil (RSPO). We buy 100% physically sustainable and traceable palm and palm kernel oil. To read more about palm oil and our sourcing policies, please visit: https://upfield.com/wp-content/uploads/2019/05/Upfield-Palm-Oil-Policy.pdf.

Always be sure to check the ingredients on the label as they may vary between the ICBINB products and recipes may change from time to time.

Almost everywhere! But... If you are having trouble finding an I Can't Believe It's Not Butter! product, please try clicking here. If you are still unable to locate our products, please contact Consumer Services here

I Can't Believe It's Not Butter!^® sticks are made specifically for baking as a one-to-one replacement for butter. Our spreads in a tub can be used for spreading, topping, sautéing, or cooking to add flavor to any meal. They contain less fat than butter which could impact a baked item.

For coupons and recipes, sign up for emails here  

Yes! I Can’t Believe It’s Not Butter! Vegan is dairy-free. The nutrition facts on each Product page clearly list major food allergens. Always be sure to check the packaging for details.

Our spreads, sprays, and sticks are all naturally gluten-free. The nutrition facts on each Product page clearly list major food allergens. Always be sure to check the packaging for details. Because our product recipes change, please double check the specific ingredient list of the product. Major Ingredient allergens are currently identified by the FDA as milk, eggs, fish (e.g. bass, flounder, cod), Crustacean shellfish (e.g. crab, lobster, shrimp, tree nuts (e.g. almonds, walnuts, pecan), peanuts, wheat and soybeans.

All I Can't Believe It's Not Butter!^® spreads, sticks and spray are certified Kosher.

We recommend that you use our product by that date. And remember to always refrigerate your I Can’t Believe It’s Not Butter! products.

For best quality, we do not recommend freezing this product. We recommend refrigerating your I Can’t Believe It’s Not Butter! products.

I Can't Believe It's Not Butter!^® offers a fresh, buttery taste that can add flavor to any meal. Spreading. Topping. Sautéing, cooking or baking. Don't believe us? Check out our recipe pages.

Up to 4 sprays contributes insignificant amounts of calories and fat. 6 sprays contributes 5 calories, 0.5g fat and 15mg sodium.

1 Cup (16 Tablespoons) 0=2 sticks

1/2 Cup (8 Tablespoons. ) = 1 stick

1/3 cup (5- 1/3 Tablespoons.) = 2/3 stick

1/4 cup (4 Tablespoons) = 1/2 stick

Since our spreads have no artificial preservatives, we require a little special care. For best quality, we recommend using clean utensils for spreading. In addition, please ensure to place the product back in the fridge as soon as possible after use. This will help maintain freshness and product quality.

We love the environment, too! Many of our customers like to reuse our tubs for a variety of storage purposes. Just make sure to hand wash them first. Please keep in mind, our tubs are not designed specifically as permanent storage containers and may crack or even discolor more quickly than containers purchased for food storage. Since they are not permanent storage containers, they should not be microwaved or put in the dishwasher.

All of our plastic tubs, lids and spray bottles are recyclable. See details on the package for recycling in your area. Yay!

Nope. I Can't Believe It's Not Butter! tubs are not dishwasher safe or microwave safe.

I Can't Believe It's Not Butter! comes in a variety of sizes to meet the needs of consumers, including 15 oz. tubs, 30 oz. tubs, 45 oz. tubs, and 16 oz. packs of sticks.