I Can’t Believe It’s Not Butter!®

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Rich Taste Made With Good Fats from Plant-Based Oils

We believe that food should be both delicious and healthy. With I Can’t Believe It’s Not Butter! ®, there’s no need to compromise.

We’re made from the good stuff – plant-based oils that contain good fats like omega-3 (ALA)*. No artificial flavors or preservatives, 0g of trans fat per serving and our oils are never partially hydrogenated.

You get the best of both worlds: unbelievably rich taste with good fats!

* I Can’t Believe It’s Not Butter! Original Spread contains 295 mg of omega-3 ALA per serving (18% of the 1.6g daily value.) Please see nutrition information on each product for omega-3 ALA content.

Unbelievable Products

Unbelievable taste in spread, spray, and stick forms.

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We Choose Our Ingredients Carefully

Each oil is selected for their unique qualities in making our products creamy, spreadable and delicious as well as delivering nutritional benefits.

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Unbelievable Recipes

With 70% less saturated fat than butter, you'll want to use I Can't Believe It's Not Butter in all your favorite recipes

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What We’re Made Of

Want to know our secret? Our spreads taste so good because we use real, simple ingredients such as a blend of plant-based oils, purified water, and a pinch of salt (we’re terrible at keeping secrets!)

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Where to Buy

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I Can’t Believe It’s Not Butter®.

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